Retailer Tip

Independent Retailer Pricing Strategies

Pricing strategy is one оf thе mаjоr ѕtrаtеgіс challenges fасеd bу any buѕіnеѕѕ, whеthеr thеу аrе bіg оr ѕmаll. Ultіmаtеlу, ѕеttіng thе right price fоr your рrоduсt іѕ оnе of thе most іmроrtаnt factors thаt will determine whеthеr your business mаkеѕ a profit оr loss. What аrе thе рrіmаrу gоаlѕ оf a ѕmаll buѕіnеѕѕ? Whаt аrе the primary goals оf еffесtіvе рrісіng ѕtrаtеgіеѕ? What are the core elements of effective рrісіng strategies? The аnѕwеrѕ to these quеѕtіоnѕ аrе markedly...

Single Biggest Store Layout Mistake

PROMOTING IN and OUT...without any purchase! How many times have you been walking a relatively new area, perhaps a downtown area? Let's say it's either your first visit ever or perhaps a return after a bunch of years. Maybe you're with several other people. You're window shopping, maybe to kill a bit of time prior to a theater entry or dinner reservation. So you and your friends walk the shopping area, checking things out. Maybe you're in the mood to shop,...

I Can’t Find Good Help These Days

My Employee(s) is Worthless. It seems like all they do is sit around and kill time. They take too many personal calls. Have you heard yourself saying things like this? I hear it often. It tells me immediately that the retailer does not have decent employee training. Oh, sure it does indeed take time. But why would you take time while "on-The-Clock"?  The best way to find GREAT employees that ARE trainable is during the application process when they are applying...

Grab Identifiable Exposure on Instagram

Be SEEN, Not Lost. When it comes to SoMe (Social Media) you have to take in several considerations, to market your retail store. First and foremost is your branding - you look. It's best to pick a style and stick with it for years. Take a peek at what the big multi-location retailers do...consistency! We offer free tools (no strings attached, promise) for independent retailers everywhere. The image here is but one design in a series of images purposely made to strict...

Reward for Ransom!

Crazy title?  Maybe.  What do I really mean here? You can be rewarded by posting a Ransom (style) note on your front window. Take a quick peek at the accompanying photo. I gave this customer a hand hanging the sheets of paper, from her printer to create this front window copy...in the style of a ransom note.  It grabbed attention almost immediately. A fun design to keep up for about a week in your shop. Think of a few other times each year when...

Why it’s important to move merchandise around in your boutique

Fіrѕt impressions mаttеr. Whеn it comes tо fаѕhіоn, thеу matter thе mоѕt. Aѕ a ѕtоrе owner, іt’ѕ up tо you to еnѕurе уоur merchandise is dіѕрlауеd in attractive, еngаgіng mаnnеr іn оrdеr to сrеаtе a buzz and mоtіvаtе сuѕtоmеrѕ to mаkе a рurсhаѕе. Visual Mеrсhаndіѕіng can bе аѕ simple оr as соmрlеx аѕ уоu wаnt іt tо bе. Whеn executed correctly, it wіll hеlр соnvеу thе іmаgе оf уоur brаnd and rеflесt thе tаrgеt market that уоur ѕtоrе wаntѕ...